7-Eleven Re-Design Shopping journey
The Context
Redesigned 7-Eleven's mobile shopping journey from product discovery to checkout, achieving 100% task completion in user testing—a complete turnaround from the previous experience where users struggled to find products and finish purchases.
Key Contribution (01)
Synthesized research insights and presented key findings to executives
Key Contribution (02)
Designed end-to-end UX solutions for product discovery and checkout
Redesigned flows covering search, filtering, item selection, cart, and payment to reduce friction across the journey.
